Both run warehouses - for different sellers. Fiftify is the self-serve system for teams shipping 100 to 10,000 orders a month; here is the honest version of where the line sits.
Fiftify and ShipHero at a glance
At a glance
Fiftify
ShipHero
Getting started
Stronger here:Self-serve, same day
Demo-led implementation
Entry price
Stronger here:Free plan; from $99/mo, monthly
Published from ~$1,995/mo, 5 users included
Scanners
Stronger here:Phone camera or any wedge gun
Typically dedicated devices
Order volume fit
100-10,000 orders/mo
High-volume brands and 3PLs
Support
Chat + guided onboarding
Account-managed
Layout editor
Stronger here:Drawn to scale, on every plan
Via implementation
Marketplaces
Shopify live; Amazon, eBay, Etsy on the roadmap
Stronger here:Broad coverage
Commitment
Stronger here:Monthly, cancel anytime
Set by agreement
Comparison reflects public information at the time of writing. Tell us if something is out of date - we will fix it.
ShipHero onboards through demos and a guided implementation - reasonable for enterprise scope. Fiftify works like the tools sellers already use: sign up, connect Shopify, draw your layout in the browser and pick the first order the same day.
Pricing on the site, full-access trial, nobody calls you
Guided by the product - routes and scans replace a training program
A human in chat, plus bookable onboarding after sign-up
Day one
Store connected10:12
Layout drawn · labels printed13:40
First order picked15:05
ShipHeroAn implementation project with a team assigned
FiftifySign up before lunch, pick an order after lunch
Hardware
$0 between a new hire and their first pick
Enterprise WMS deployments usually assume dedicated scanning devices. Fiftify assumes the opposite: the scanner is the phone already in your team’s pocket, and the gun you already own still works.
Phones first
Beep-and-vibrate camera scanning on Android and iOS - a new station costs nothing.
Guns still welcome
Any Bluetooth or USB keyboard-wedge scanner - if it types, it scans.
Mixed floors
Rugged guns at benches, phones in aisles, one system underneath.
ShipHeroDedicated scanning hardware per station
Fiftify$0 - the phones your team already carries
Pricing
A monthly price that is the whole price
ShipHero’s WMS is published from about $1,995 a month with five seats included - honest enterprise pricing for enterprise scope. Fiftify starts at $0 for the first 100 orders, then $99, $299 and $799 - unlimited SKUs, channels and warehouses on every tier.
Free to start - 100 orders a month, no credit card
Generous staff limits per tier, not a seat-license spreadsheet
Month to month - leave whenever it stops earning its keep
Pricing
StarterFree
Growth$99/mo
Contractsnone
ShipHeroFrom ~$1,995/mo, five seats included
Fiftify$0 → $99 → $299 → $799, on the site
The Floor
Your warehouse, drawn to scale
Fiftify is built around a visual layout editor included on every plan: zones, rows, racks and bins with real dimensions, labels printed from the same map, pick routes that walk the building the way it actually walks.
Bin-level truth
Every quantity points at a shelf someone can walk to.
Labels from the map
16 media sizes, Code 128 or QR by shape, arrows included.
Routes that fit
One pass down the aisle - drawn from your floor, not a template.
ShipHeroLocations configured during onboarding
FiftifyYou drag racks on a canvas yourself
Who each one is for
Fiftify fits you if
You ship roughly 100 to 10,000 orders a month and run your own floor
You want to sign up, draw your layout and pick the same day
Your scanners should be the phones your team already carries
You want public pricing and a monthly commitment
ShipHero may fit better if
You run enterprise volumes across large facilities or operate as a 3PL
You want an outsourced-fulfillment option from the same vendor
You have an ops team ready for a managed implementation
Per-label economics at very high volume drive your decision
Switching is smaller than it sounds
1
Connect your store
Products, variants and open orders import from Shopify on connect.
2
Draw your floor
Your real racks and bins, to scale - print the labels the same day.
3
Pick the first order
Phones in pockets, routes on screens - most teams ship day one.
For self-fulfilling sellers in the 100-10,000 orders per month range - yes: Fiftify covers orders, picking, packing, shipping and bin-level inventory without enterprise pricing or a sales cycle. For 3PLs and enterprise-volume brands, ShipHero’s scope is the better match.
What is the main difference between Fiftify and ShipHero?
The audience and the price band. ShipHero is an enterprise WMS - published from about $1,995 a month, five seats included, with managed implementation and an outsourced-fulfillment arm. Fiftify is self-serve: free plan, paid tiers from $99 a month, phone-camera scanning and a layout editor on every plan.
Does Fiftify offer outsourced fulfillment?
No - Fiftify is software for teams that run their own warehouse. If you want to hand fulfillment to a 3PL, that is a different product category, and ShipHero plays there.
Do I need to buy scanners to switch to Fiftify?
No - camera scanning is built into the worker app, and any Bluetooth or USB keyboard-wedge gun you already own works without configuration.
Can Fiftify run multiple warehouses?
Yes - every plan includes unlimited warehouses, each with its own layout and team roles, while channels see one combined stock number.
What does switching actually involve?
Connect Shopify (products, variants and open orders import automatically), draw your layout, print bin labels and pick the first order - most teams do it inside a day.
Can I try Fiftify before committing?
Yes - a free plan plus a 7-day full-access trial with no credit card. Run real orders through it before deciding anything.
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