Ecommerce Automation Tools: Boost Sales and Efficiency [Skip to content](#primary) # Boost Your Sales with Ecommerce Automation Tools [Emily Carter](https://fiftify.com/blog/author/emily-carter/) | Updated May. 31, 2026 | [Automation in E-commerce](https://fiftify.com/blog/category/automation-in-e-commerce/) Table of contents Share this post - [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F) - [ ](https://x.com/intent/post?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F&text=Boost%20Your%20Sales%20with%20Ecommerce%20Automation%20Tools) - [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F) - [ ](https://www.reddit.com/submit?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F&title=Boost%20Your%20Sales%20with%20Ecommerce%20Automation%20Tools) - Copied! Subscribe to our newsletter Stay updated with the latest product updates, feature releases, and industry insights — straight to your inbox. Join the waitlist Loading... You can unsubscribe anytime. For more details, review our [Privacy Policy](https://fiftify.com/privacy-policy/). Join the waitlist Loading... #### Thank you! You have successfully joined our subscriber list. [AI-powered Tools](https://fiftify.com/tag/ai-powered-tools/) [Business Growth](https://fiftify.com/tag/business-growth/) [E-commerce](https://fiftify.com/tag/e-commerce/) [E-commerce Growth](https://fiftify.com/tag/e-commerce-growth/) [E-commerce Optimization](https://fiftify.com/tag/e-commerce-optimization/) [E-commerce Strategies](https://fiftify.com/tag/e-commerce-strategies/) [E-commerce Success](https://fiftify.com/tag/e-commerce-success/) [Inventory Management](https://fiftify.com/tag/inventory-management/) [Online Business](https://fiftify.com/tag/online-business/) [Online Selling](https://fiftify.com/tag/online-selling/) [Warehouse Management](https://fiftify.com/tag/warehouse-management/) ![Boost Your Sales with Ecommerce Automation Tools](https://fiftify.com/cdn-cgi/image/width=900,format=auto,quality=85/wp-content/uploads/2025/10/Ecommerce-Automation-Tools.png) Table of contents Ecommerce moves fast, so you need systems that keep pace. ecommerce automation tools help you save time and scale by running key tasks each day without manual work. Instead of juggling spreadsheets and checklists, you can focus on offers, products, and customer care. The best ecommerce automation software does more than speed things up. It syncs stock levels, updates product data, and sends order details to the right place. As a result, you reduce errors, avoid overselling, and ship faster. You also get clear reports, so you can spot trends, improve **conversion rates**, and act quickly. If you sell in more than one place, online store automation tools keep your brand steady across channels. For example, you can publish the same listings, prices, and promos on your site and marketplaces. Meanwhile, ecommerce workflow automation can route support tickets, trigger follow-up emails, and flag high-risk orders. These **automated workflows** support a smoother **customer journey** and stronger **customer engagement**. That way, customers get a smooth experience, and you stay ready when demand shifts. In this article, you’ll learn how ecommerce automation tools can improve your business. We’ll show how automation drives growth, boosts sales, and helps you work more efficiently. These tools can automate sales data sync for personal care ecommerce businesses, enhancing efficiency and accuracy. Investing in e-commerce automation tools enhances operations and maximizes growth potential. ## Why eCommerce Automation Tools Matter Now Today, ecommerce automation tools are no longer optional. They’re essential. They cut busywork, reduce delays, and free your team to focus on growth. With the right setup, you can run daily tasks with less stress and more control. A major benefit is automated inventory control. When stock updates on its own, you avoid overselling and missed sales. You can also set reorder alerts, so you stay ready for demand spikes. Top advantages of using ecommerce automation tools include: - Fewer mistakes in order processing and data entry - Faster workflows that save hours each week - Scalable systems that grow with your business - Better customer experiences with consistent service - Higher **conversion rates** through automation - More efficient **automated workflows** These gains stack up when you add ecommerce process automation for refunds, emails, and reporting. For larger teams, ecommerce automation platforms can also connect your store, warehouse, and support tools in one workflow. Many **platforms offer** **pre-built** integrations, advanced reporting, and **key features** that help **marketing teams** improve **customer lifetime** value through better campaigns, optimized **subject lines**, stronger **customer engagement**, and a more consistent **customer journey**. In fact, [**McKinsey reports**](https://www.mckinsey.com) that businesses using automation improve productivity by **20–30% in the first year**. To see which solutions deliver these gains fastest, explore our roundup of [E-commerce Tools](https://fiftify.com/blog/top-e-commerce-tools-to-streamline-your-online-business/) designed to streamline every part of your online business. E-commerce automation tools can **automate sales data sync for personal care ecommerce businesses** efficiently. Integrating **e-commerce automation tools** optimizes order tracking and enhances customer satisfaction. ## **Better Inventory Management Through Automation** Strong inventory management drives ecommerce growth, and **ecommerce automation tools** make it much easier. They cut manual work, lower mistakes, and help you keep the right items in stock. When you rely on real-time updates, you spend less time fixing errors and more time selling. With **ecommerce automation software**, you can prevent costly stockouts and avoid overbuying. As a result, you protect cash flow and reduce storage fees. You also get instant alerts when stock drops, so you can reorder before sales slow down. ### **Here’s how automation improves inventory control** - Accurate stock counts reduce the risk of shortages - Lower holding costs lead to steady monthly savings - Smart demand forecasting aligns inventory with sales - Real-time sync keeps all your sales channels updated In addition, **ecommerce workflow automation** gives you a clear view of suppliers, inbound stock, and returns. That visibility helps you react fast when demand shifts. If you sell on Amazon, Shopify, and eBay, **online store automation tools** can sync quantities across every channel. This way, you avoid overselling and keep one reliable source of truth. For even better results, use [**automated inventory management systems**](https://fiftify.com/benefits-of-automated-inventory-management-systems/) that connect directly with your ecommerce platform. They offer advanced tools for tracking, forecasting, and order syncing—making inventory stress a thing of the past. To fine-tune forecasting and spot demand trends faster, pair automation with [ecommerce analytics tools](https://fiftify.com/blog/boost-sales-with-ecommerce-analytics-insights/) to uncover insights that boost sales. Use **e-commerce automation tools** to **automate sales data sync for personal care ecommerce businesses**. **E-commerce automation tools** streamline operations, enhancing efficiency across multiple sales platforms. ## **AI-Powered Demand Forecasting** Artificial intelligence is changing how stores plan inventory. With **ecommerce automation tools**, you can stop guessing and start planning with data. AI reviews sales, site traffic, ads, and product trends. Then it predicts what customers will buy next. When you use **ecommerce automation software**, you can set clear reorder points and avoid last-minute rush orders. You can also connect forecasts to **ecommerce workflow automation** so tasks like purchase orders, low-stock alerts, and supplier follow-ups happen on time. ### **Key benefits of AI-powered forecasting** - More accurate predictions reduce planning mistakes - Faster response to changes in demand - Early alerts for supply chain disruptions - Clear insights into seasonal shopping trends AI also spots repeat buying patterns you might miss. As a result, you can match stock to real demand and keep best sellers available. This approach supports **ecommerce process automation** by keeping product data, inventory, and fulfillment in sync. Better forecasts mean fewer stockouts, fewer overstocks, and more on-time deliveries. That builds trust and repeat sales. In fact, research from [Gartner](https://www.gartner.com) shows that AI forecasting can be 30–50% more accurate than traditional methods—giving your business a clear edge. Pair these smarter forecasts with targeted [ecommerce email marketing](https://fiftify.com/blog/maximizing-sales-with-ecommerce-email-marketing-strategies/) to promote the right products at the right time and lift conversions. ## **Real-Time Inventory Across All Channels** Managing stock on many channels can feel stressful. That’s where **ecommerce automation tools** help. With real-time syncing, your inventory updates the moment a sale, return, or restock happens. Your team sees the same numbers everywhere, so you stay in control. When you connect the right **ecommerce automation software**, you reduce overselling and missed sales. You also keep popular items available, which improves the shopping experience. In addition, your staff spends less time fixing errors and more time growing the store. ### **Top benefits of real-time inventory** - Immediate updates across all platforms - Accurate product availability for shoppers - Fewer mistakes from manual entry - Consistent stock info across every channel Next, use **ecommerce workflow automation** to set simple rules. For example, trigger low-stock alerts, reorder tasks, and stock transfers. These **online store automation tools** help you plan promos with confidence because you know what you can ship. Want to manage inventory across warehouses too? Check out our guide on [warehouse inventory tracking](https://fiftify.com/blog/optimizing-warehouse-inventory-tracking-techniques/) for more tips. ## **Marketing Automation Tools for Ecommerce** **Marketing automation tools for ecommerce** help you connect with customers and grow faster. In addition, **ecommerce automation tools** cut busywork, so your team can focus on ideas, testing, and brand voice instead of repetitive tasks. With **ecommerce automation software**, you can send emails at the best time, based on what shoppers do. For example, customer lists update when someone browses, buys, or stops engaging. As a result, each message feels timely and useful. ### **What ecommerce marketing automation can do** - Send automated email campaigns and sequences - Segment customers by behavior and purchase history - Recommend products based on customer interests - Schedule and publish social media posts - Recover lost sales with abandoned cart messages Next, use **ecommerce workflow automation** to connect email, SMS, and ads, so each channel supports the same goal. These tools also track clicks, purchases, and repeat orders, which helps you spot what works and fix what doesn’t. Finally, **ecommerce process automation** keeps follow-ups and loyalty rewards on schedule. When your platform syncs with store data, it can trigger offers from real-time actions and lift repeat sales. To scale these personalized workflows efficiently, see how the right [ecommerce marketing automation software](https://fiftify.com/blog/ecommerce-marketing-automation-software-how-to-scale-smarter-and-sell-more/) helps you sell more with smarter automation. ## **Tools That Automate Audience Refresh Based on Real-Time Interactions** Smart ecommerce brands use tools that refresh audiences based on live shopping actions. When a shopper browses, buys, or leaves a cart, the system updates their segment right away. With **ecommerce automation tools**, you stop relying on old lists and start acting on what customers do now. This approach supports **ecommerce workflow automation** because it connects behavior to the next best step. For example, a first-time visitor can get a welcome offer, while a repeat buyer can see a loyalty message. As interests shift, targeting shifts too, so your ads and emails stay relevant. ### **What these tools do** - Track customer behavior in real time - Update segments instantly without manual effort - Trigger messages based on specific actions - Adjust targeting as customer preferences shift To get the best results, pair strong segmentation with **ecommerce automation software** that syncs data across email, SMS, and ads. Many teams also add **online store automation tools** to keep product, price, and inventory signals accurate. As a result, you send fewer messages, but each one lands at the right time and drives more sales. To extend these real-time triggers across your pipeline, see how [crm marketing automation](https://fiftify.com/blog/crm-marketing-automation-how-to-align-sales-and-marketing-for-faster-growth/) aligns sales and marketing for faster, coordinated growth. ## **Stronger Supply Chain Management** A smooth supply chain is key to ecommerce success. **ecommerce automation tools** help you move orders faster, reduce mistakes, and keep customers informed. First, you get clear, real-time updates across purchasing, packing, and shipping. As a result, you can spot stock gaps, carrier delays, or supplier issues early and fix them before they affect delivery. This visibility also helps you set better delivery promises at checkout. ### **How automation strengthens your supply chain** - Optimizes shipping routes and delivery methods - Shows real-time inventory across all locations - Improves communication with suppliers - Sends predictive alerts to avoid disruptions Next, **ecommerce workflow automation** keeps tasks moving without reminders. For example, it can trigger reorder points, create purchase orders, and sync tracking updates to your store and support team. When you connect **ecommerce automation software** with carriers and warehouses, you reduce manual data entry and speed up fulfillment. Over time, **automated ecommerce solutions** help you plan better, cut costs, and protect margins while customers get their orders on time. To turn that on-time delivery advantage into higher conversions, explore our guide to [e-commerce strategies](https://fiftify.com/blog/e-commerce-strategies-2025-boost-your-online-sales/) that boost your online sales. ## **Improving Customer Service with eCommerce Automation Tools** Excellent service helps ecommerce brands grow faster. With **ecommerce automation tools**, you can give fast, consistent support at any size. You also reduce mistakes, so customers get clear answers the first time. Start with **ecommerce automation software** that connects your store, help desk, and shipping. Then you can speed up order checks, refunds, and status updates. As a result, customers feel informed and in control. ### **Customer service benefits of automation** - 24/7 support using AI-powered chatbots - Personalized product suggestions based on behavior - Easy returns and exchange processes - Automated shipping updates to keep customers informed Next, use **ecommerce workflow automation** to route tickets to the right team and tag urgent issues. This cuts response time and keeps your tone consistent. You can also set rules that send order edits or address changes to the right queue. Finally, **automated ecommerce solutions** help you predict demand and keep key items in stock. That means fewer backorders and fewer “where is my order?” messages. Great service builds loyalty and repeat sales. If your business includes both online and retail stores, consider using [**retail inventory management software**](https://fiftify.com/blog/maximizing-efficiency-with-retail-inventory-software/) to create a smooth and connected shopping experience across every channel. ## **Making Smarter Decisions with Data** In ecommerce, smart decisions start with clean, current data. **ecommerce automation tools** track sales, traffic, and customer actions for you, so you spend less time in spreadsheets and more time improving results. Instead of guessing, you can act on clear insights. For example, you can spot which products sell best, which pages cause drop-offs, and which channels bring high-value buyers. As a result, you can fix issues fast and scale what works. ### **Key benefits of data-driven automation** - Clear view of market trends and shifts - Smarter inventory planning based on actual sales - Competitor analysis to improve your positioning - Deeper understanding of customer preferences When you connect **ecommerce automation software** with your store, you create a single source of truth. Then **ecommerce process automation** can trigger alerts, reorder points, and segmented campaigns without manual work. Many teams also use **ecommerce workflow automation** to route tasks to the right person and keep SLAs on track. Combined with **online store automation tools**, you make faster, safer calls and stay ahead of competitors. To streamline fulfillment and reduce errors as you scale, our guide to [order management software](https://fiftify.com/blog/maximizing-efficiency-with-order-management-software/) shows how to centralize and automate operations. ## **How to Choose the Right Ecommerce Automation Tools** With so many options, choosing the best **ecommerce automation tools** can feel overwhelming. Start by listing your top goals, such as faster order handling, fewer support tickets, or better inventory accuracy. Then match each goal to one clear feature. Next, find the tasks that waste the most time or cause the most errors. For example, you might spend hours updating stock, sending tracking emails, or tagging customers. Choose tools that fix those pain points first, because that approach improves results fast and protects your budget. ### **Important factors to consider** - **Scalability** – Can the tool grow with your business? - **Integration** – Will it connect easily with your current systems? - **Ease of use** – Is it user-friendly for your team? - **Customer support** – Is help available when you need it? - **Pricing** – Does the price make sense for your budget? Also, compare **ecommerce automation software** by looking at setup time, reporting, and permissions. The best **ecommerce workflow automation** keeps data in sync across email, shipping, and your catalog. If you sell in many places, pick **ecommerce automation platforms** that support your channels and reduce manual uploads. Finally, use a free trial to test key flows like refunds, back-in-stock alerts, and fulfillment, so your **automation tools for online business** fit your day-to-day work. ## **Getting Started with eCommerce Automation Tools** Ready to boost your business with ****ecommerce automation tools****? Start by mapping how work moves through your store today. Then pick the tasks that slow you down, cost you money, or lead to mistakes. ### **Follow these simple steps to begin** - Review your workflows and spot time-consuming tasks - Focus on areas with frequent manual work or errors - Research tools that match your specific needs - Start small—automate one process before scaling - Train your team to use new tools confidently - Track performance and make improvements over time Next, choose a quick win. For example, set up order confirmations, low-stock alerts, or basic customer follow-ups. Many stores begin with **ecommerce workflow automation** to cut repeat work and speed up response times. You can also connect **ecommerce automation software** to your email, inventory, and shipping apps so data updates in one place. Run a pilot test or free trial for two to four weeks. Track time saved, fewer errors, and faster fulfillment. After that, expand to **ecommerce process automation** like returns, refunds, and product updates. Keep reviewing results each month, so your ****ecommerce automation tools**** stay useful as your store grows. ## **Key Takeaways** **eCommerce automation tools** help you run a store with less stress and more control. They cut busywork, reduce mistakes, and support steady growth across sales, support, and operations. Here’s what to remember: - Automation cuts down manual work and costly errors - Real-time inventory keeps stock accurate and prevents overselling - AI-powered forecasting helps predict demand more accurately - **Marketing automation tools for ecommerce** personalize outreach and improve engagement - **Tools that automate audience refresh based on real-time ecommerce interactions** improve targeting and conversions - Data-driven insights support faster, smarter business decisions Next, review your daily tasks and map the steps that slow you down. Then pick **ecommerce automation software** that connects to your store, email, and shipping tools. This way, you avoid data gaps and you keep every team on the same page. Start with one workflow, like order updates or returns. After that, expand into **ecommerce workflow automation** for fulfillment and support. Also compare **ecommerce automation platforms** based on setup time, reporting, and support. Finally, choose **automation tools for online business** that scale with new products, channels, and promotions. Summarize with: Google AIOpenAI ChatGPT ## Frequently Asked Questions ### What are ecommerce automation tools? Ecommerce automation tools are software systems that handle repetitive tasks automatically. They help manage orders, inventory, marketing, and customer communication—making your online store run more efficiently with less manual work. ### Why should I use ecommerce automation software? Using automation reduces errors, saves time, and helps your business scale faster. Many online sellers find that automation improves the customer experience and increases revenue. ### Which tasks can automation handle? Automation can manage tasks like order updates, inventory syncing, marketing emails, customer tagging, and abandoned cart recovery. It frees up your team to focus on growth and strategy. ### Do these tools work with Shopify or WooCommerce? Yes. Most ecommerce automation platforms integrate easily with popular systems like Shopify, WooCommerce, and BigCommerce. This makes it easy to manage your entire business from one place. ### Are automation tools right for small businesses? Absolutely. Ecommerce automation tools are great for small businesses. They reduce manual work, cut down on errors, and let you grow without needing a large team or big budget. ### How do I choose the right automation platform? Start by listing your business needs. Look for features like real-time inventory sync, customer segmentation, and integration with your ecommerce platform. Make sure the tool offers strong support and is easy to use. ### Can automation improve customer satisfaction? Yes. Automation speeds up order processing and provides timely updates. Personalized messages also make customers feel valued—leading to better reviews and more repeat business. ### What risks come with automation tools? If not monitored, automation can overlook issues. But with a proper setup and regular reviews, good tools actually reduce mistakes. The key is choosing reliable software and keeping it updated. Share this post - [ ](https://www.linkedin.com/sharing/share-offsite/?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F) - [ ](https://x.com/intent/post?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F&text=Boost%20Your%20Sales%20with%20Ecommerce%20Automation%20Tools) - [ ](https://www.facebook.com/sharer/sharer.php?u=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F) - [ ](https://www.reddit.com/submit?url=https%3A%2F%2Ffiftify.com%2Fblog%2Fboost-your-sales-with-ecommerce-automation-tools%2F&title=Boost%20Your%20Sales%20with%20Ecommerce%20Automation%20Tools) - Copied! [ ![Emily Carter](https://fiftify.com/wp-content/uploads/2026/04/Emily-Carter.png) ](https://fiftify.com/blog/author/emily-carter/)### [ Emily Carter ](https://fiftify.com/blog/author/emily-carter/) Senior eCommerce & AI Strategy Consultant I am an eCommerce expert with a strong focus on marketplaces like Amazon, eBay, and Etsy. Over the past decade, I have helped both startups and $1M+ revenue brands scale their sales through listing optimization, marketplace SEO, and AI-driven strategies. I also share articles and insights about eCommerce growth, marketplace operations, and multichannel selling. - [ ](https://www.linkedin.com/company/fiftify) - [ ](https://x.com/FiftifyInc) - [ ](https://www.facebook.com/fiftify/) - [ ](https://www.instagram.com/fiftifyinc) - [ ](https://www.youtube.com/@FiftifyInc) ## You May Also Like [ ![Logistics Management Software Solutions](https://fiftify.com/cdn-cgi/image/width=350%2Cformat=auto%2Cquality=75/wp-content/uploads/2026/07/Logistics-Management-Software-Solutions.png) ](https://fiftify.com/blog/logistics-management-software-solutions-for-smarter-operations/) [Automation in E-commerce](https://fiftify.com/blog/category/automation-in-e-commerce/) [## Logistics Management Software Solutions for Smarter Operations](https://fiftify.com/blog/logistics-management-software-solutions-for-smarter-operations/)Learn how logistics management software solutions help businesses improve shipping, tracking, transportation planning, and supply chain visibility. Key features, benefits, software comparisons, use cases, and practical selection tips. [Fiftify Team](https://fiftify.com/blog/author/fiftify/) | Jul. 19, 2026 [ ![Retail Supply Chain Management Software](https://fiftify.com/cdn-cgi/image/width=350%2Cformat=auto%2Cquality=75/wp-content/uploads/2026/07/ChatGPT-Image-15-лип.-2026-р.-22_24_34.png) ](https://fiftify.com/blog/retail-supply-chain-management-software-for-smarter-retail-operations/) [Automation in E-commerce](https://fiftify.com/blog/category/automation-in-e-commerce/) [## Retail Supply Chain Management Software for Smarter Retail Operations](https://fiftify.com/blog/retail-supply-chain-management-software-for-smarter-retail-operations/)Discover how retail supply chain management software helps retailers improve forecasting, inventory control, logistics, automation, and supplier collaboration. Key benefits, must-have tools, use cases, and practical selection tips. [Fiftify Team](https://fiftify.com/blog/author/fiftify/) | Jul. 15, 2026 [ ![scanners for inventory](https://fiftify.com/cdn-cgi/image/width=350%2Cformat=auto%2Cquality=75/wp-content/uploads/2026/06/ChatGPT-Image-27-черв.-2026-р.-21_21_17.png) ](https://fiftify.com/blog/scanners-for-inventory-a-practical-guide-to-faster-more-accurate-warehouse-operations/) [Automation in E-commerce](https://fiftify.com/blog/category/automation-in-e-commerce/) [## Scanners for Inventory: A Practical Guide to Faster, More Accurate Warehouse Operations](https://fiftify.com/blog/scanners-for-inventory-a-practical-guide-to-faster-more-accurate-warehouse-operations/)Reduce warehouse errors and speed up fulfillment with the right scanners for inventory. Explore top scanner types, essential buying factors, and practical tips to boost your stock visibility. [Emily Carter](https://fiftify.com/blog/author/emily-carter/) | Updated Jul. 1, 2026 Google AI ChatGPT Summarize this ## Cookie Consent We use cookies to improve your experience on our site. By using our site, you consent to cookies. PreferencesRejectAccept All ## Cookie Preferences × Manage your cookie preferences below: Toggle EssentialEssential Essential cookies enable basic functions and are necessary for the proper function of the website. Name Description Duration Cookie Preferences This cookie is used to store the user's cookie consent preferences. 30 days Toggle Google Tag ManagerGoogle Tag Manager Google Tag Manager simplifies the management of marketing tags on your website without code changes. Name Description Duration cookiePreferences Registers cookie preferences of a user 2 years td Registers statistical data on users' behaviour on the website. Used for internal analytics by the website operator. session Toggle StatisticsStatistics Statistics cookies collect information anonymously. This information helps us understand how visitors use our website. Toggle Google AnalyticsGoogle Analytics Google Analytics is a powerful tool that tracks and analyzes website traffic for informed marketing decisions. Service URL: [policies.google.com (opens in a new window)](https://policies.google.com/privacy) Name Description Duration _gat Used to monitor number of Google Analytics server requests when using Google Tag Manager 1 minute _gid ID used to identify users for 24 hours after last activity 24 hours _ga_ ID used to identify users 2 years _ga ID used to identify users 2 years _gali Used by Google Analytics to determine which links on a page are being clicked 30 seconds _gac_ Contains information related to marketing campaigns of the user. These are shared with Google AdWords / Google Ads when the Google Ads and Google Analytics accounts are linked together. 90 days __utmx Used to determine whether a user is included in an A / B or Multivariate test. 18 months __utmv Contains custom information set by the web developer via the _setCustomVar method in Google Analytics. This cookie is updated every time new data is sent to the Google Analytics server. 2 years after last activity __utmz Contains information about the traffic source or campaign that directed user to the website. The cookie is set when the GA.js javascript is loaded and updated when data is sent to the Google Anaytics server 6 months after last activity __utmc Used only with old Urchin versions of Google Analytics and not with GA.js. Was used to distinguish between new sessions and visits at the end of a session. End of session (browser) __utmb Used to distinguish new sessions and visits. This cookie is set when the GA.js javascript library is loaded and there is no existing __utmb cookie. The cookie is updated every time data is sent to the Google Analytics server. 30 minutes after last activity __utmt Used to monitor number of Google Analytics server requests 10 minutes __utma ID used to identify users and sessions 2 years after last activity Toggle Microsoft ClarityMicrosoft Clarity Clarity is a web analytics service that tracks and reports website traffic. Service URL: [clarity.microsoft.com (opens in a new window)](https://clarity.microsoft.com/privacy) Name Description Duration _clck Persists the Clarity User ID and preferences, unique to that site is attributed to the same user ID. 12 months _clsk Connects multiple page views by a user into a single Clarity session recording. 12 months CLID Identifies the first-time Clarity saw this user on any site using Clarity. 12 months ANONCHK Indicates whether MUID is transferred to ANID, a cookie used for advertising. Clarity doesn't use ANID and so this is always set to 0. Session Toggle Cookie PolicyCookie Policy You can find more information in our [Privacy Policy | Fiftify](https://fiftify.com/privacy-policy/) and [Privacy Policy | Fiftify](https://fiftify.com/privacy-policy/). Accept AllClose Save and Close [ ![Fiftify Logo](https://fiftify.com/wp-content/themes/fiftify/assets/fiftify-logo.svg) ](https://fiftify.com)